Marketing of Services

Market segmentation divides the total market for goods or services into several smaller groups, wherein members of each group share similarities regarding the factors that influence demand.

E-CRM is an electronic customer relationship management acronym that focuses on the whole e-business relationship regarding every customer.

Customer satisfaction is a business term used to measure how products and services a company supplies meet or surpass customer expectations. It is seen as a key performance indicator within business and is an integral component of the four perspectives of a balanced scorecard.

In the marketing mix of banking services, the product element pertains to the variety of financial products and services provided to customers. Banks must thoughtfully formulate and expand their product lineup to cater to the varied requirements and preferences of their target audience.

Global marketing is an approach which is used by businesses strategically to expand their reach and influence beyond domestic markets. It involves the identifying and targeting of potential customers worldwide, to promote and sell products or services on a global scale.

Travel and Transport Services are essential components of the modern world, it facilitates the movement of people and goods across various destinations.