In the marketing mix of banking services, the product element pertains to the variety of financial products and services provided to customers. Banks must thoughtfully formulate and expand their product lineup to cater to the varied requirements and preferences of their target audience.
Global marketing is an approach which is used by businesses strategically to expand their reach and influence beyond domestic markets. It involves the identifying and targeting of potential customers worldwide, to promote and sell products or services on a global scale.
Travel and Transport Services are essential components of the modern world, it facilitates the movement of people and goods across various destinations.
Service positioning is the compelling rationale behind why individuals should choose to purchase a particular service. It means projecting the image of the product or service in such a way that the consumer perceives its value distinctively from that of competitive offers.
Service design is the activity of organising people, infrastructure, planning, communication and material components of a service, to improve its quality and the interaction between service provider and customers.
Service promotion refers to the strategic activities undertaken to raise awareness, generate interest, and ultimately drive the adoption of a particular service offering. It holds significant importance in the business environment.
Information Technology Services are defined as “outsourcing of processes that can be enabled with information technology and covers diverse areas like finance, HR administration, health care, telecommunication, manufacturing etc”.
The pricing of services differs from the pricing of goods in many ways. In the manufacturing sector, price is referred to by a single name, whereas it takes different names in the services sector.
Tourism services play an important role in the global travel industry, it caters to the diverse needs and desires of travellers worldwide.
Hospitality services refer to a range of services provided to guests or customers in the hospitality industry. The hospitality sector tailors these services to elevate the overall experience and satisfaction of individuals staying at hotels, resorts, restaurants, or other establishments.