Consumer Behaviour

Types of Media

MEDIA Meaning, Definition, Characteristics and Types

Table of Contents:- Meaning of Media  The term ‘media’ refers to various communication channels and platforms used to distribute information, news, entertainment, and advertising, like radio, newspapers, television, magazines, etc. A lot of diverse functions are performed by these communication channels, including presenting the ad messages, conveying information and news, offering entertainment which could appeal

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Modes of Entry into International Business