Service positioning is the compelling rationale behind why individuals should choose to purchase a particular service. It means projecting the image of the product or service in such a way that the consumer perceives its value distinctively from that of competitive offers.
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Service design is the activity of organising people, infrastructure, planning, communication and material components of a service, to improve its quality and the interaction between service provider and customers.
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Service promotion refers to the strategic activities undertaken to raise awareness, generate interest, and ultimately drive the adoption of a particular service offering. It holds significant importance in the business environment.
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Information Technology Services are defined as “outsourcing of processes that can be enabled with information technology and covers diverse areas like finance, HR administration, health care, telecommunication, manufacturing etc”.
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The pricing of services differs from the pricing of goods in many ways.  In the manufacturing sector, price is referred to by a single name, whereas it takes different names in the services sector.
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Tourism services play an important role in the global travel industry, it caters to the diverse needs and desires of travellers worldwide.Â
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