Author name: Arya

International marketing is also known as multinational marketing is the marketing of products or services across national boundaries. It includes activities that direct the flow of goods from one country to another to meet the requirements of the customers.

To achieve economic development, communities must promote sustainable development and a conducive environment. 
There are two types of determinants of economic development that affect the development of a country.  Economic and Non economic factors.

Multinational Companies are an important part of the global economy, it provides opportunities for growth and development across the globe. It is also known as a transnational corporation, meaning any corporation registered and operates in multiple countries simultaneously. 

There are the various magnitudes of globalisation affecting the natural, local, national, and finally global environment. It directly influences human development, Impact of globalisation on international business can be studied in the following terms: 

What is outsourcing? Outsourcing or mis-servicing involves the transfer of the management and/or day-to-day execution of an entire business function to an external service provider. The client organisation and the supplier enter into a contractual agreement that defines the transferred services.

The international business environment is a complex network of political, economic, legal, and cultural factors that shape how organisations conduct international business. It consists of several external and internal factors that impact a company’s success or failure in different markets.