Service promotion refers to the strategic activities undertaken to raise awareness, generate interest, and ultimately drive the adoption of a particular service offering. It holds significant importance in the business environment.
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The service sector in India plays an important role in the country’s economy. It includes a wide range of industries, including banking, healthcare, tourism services, telecommunications, and information technology.
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Information Technology Services are defined as “outsourcing of processes that can be enabled with information technology and covers diverse areas like finance, HR administration, health care, telecommunication, manufacturing etc”.
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The pricing of services differs from the pricing of goods in many ways.  In the manufacturing sector, price is referred to by a single name, whereas it takes different names in the services sector.
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In the field of international business, bilateral and multilateral trade agreements play an important role in fostering economic cooperation and facilitating global commerce. These agreements involve two or more countries and aim to establish mutually beneficial terms and conditions for the exchange of goods, services, and investments among each other.Â
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Regional Economic Integration is the result of the economic integration of various trading areas of different countries and it is also known as Regional Economic cooperation. Regional Trade Areas, Regional Grouping and Regional Bloc.
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