Service positioning is the compelling rationale behind why individuals should choose to purchase a particular service. It means projecting the image of the product or service in such a way that the consumer perceives its value distinctively from that of competitive offers.
Service promotion refers to the strategic activities undertaken to raise awareness, generate interest, and ultimately drive the adoption of a particular service offering. It holds significant importance in the business environment.
The service sector in India plays an important role in the country’s economy. It includes a wide range of industries, including banking, healthcare, tourism services, telecommunications, and information technology.
The pricing of services differs from the pricing of goods in many ways. In the manufacturing sector, price is referred to by a single name, whereas it takes different names in the services sector.