The socio cultural environment includes the social and cultural factors that influence individuals and communities.

The World Trade Organisation (WTO) is an international organisation designed by its founders to supervise and liberalise international trade to offer a world trading system.

A merger is a combination of equals which is often pursued to achieve economies of scale, increase market share, and enhance competitiveness.

Strategic alliances can be the result of a variety of business arrangements including acquisitions, joint ventures, mergers and licensing agreements.

Joint Venture are strategic partnerships between two or more companies, which come together to create a new business entity that is legally distinct from its parent companies.

Commercial policy refers to a set of regulations and guidelines that govern trade. Every country has its policies for trade, which are formulated by public officials to suit their nation’s needs.