Hospitality services refer to a range of services provided to guests or customers in the hospitality industry. The hospitality sector tailors these services to elevate the overall experience and satisfaction of individuals staying at hotels, resorts, restaurants, or other establishments.
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A service product has to include a complete package of assorted activities that are associated with the delivery of services to the best satisfaction of the customer.
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Global services are deeds, performances, efforts conflicted across national boundaries in critical contact with foreign cultures
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Services marketing is a form of marketing based on building and nurturing relationships and emphasizing values. It may be used to market a service or a product also, Marketing a service-based business is different from marketing a goods-base business.
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customer expectations of service are beliefs regarding the delivery of service that function as standards or reference points for evaluating performance. Thorough knowledge of customer expectations is important for service marketers.
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High service quality is imperative for the competitiveness of the service industry. Many service quality models enable managers and practitioners to identify quality issues and improve the efficiency and profitability of overall performance.
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