International Business

Commercial policy refers to a set of regulations and guidelines that govern trade. Every country has its policies for trade, which are formulated by public officials to suit their nation’s needs.

Franchising refers to a form of a business model that involves the practice of using another person’s business philosophy. This method allows people to operate a business under an established brand and a proven organisation system.

The International Trading Environment consists of trade negotiations between countries to form agreements by giving away some of their sovereign rights for a common mutually beneficial objective. 

International marketing is also known as multinational marketing is the marketing of products or services across national boundaries. It includes activities that direct the flow of goods from one country to another to meet the requirements of the customers.

To achieve economic development, communities must promote sustainable development and a conducive environment. 
There are two types of determinants of economic development that affect the development of a country.  Economic and Non economic factors.

Multinational Companies are an important part of the global economy, it provides opportunities for growth and development across the globe. It is also known as a transnational corporation, meaning any corporation registered and operates in multiple countries simultaneously.