Consumer Behaviour

Attitude refers to an individual’s feelings and behaviour towards an object, person, situation, event or environment.

Personality is the collection of all possible ways an individual reacts and communicates with others. Conversely, it can also mean how people influence others and how they understand and view themselves.

Table of Contents:- Meaning of Media  The term ‘media’ refers to various communication channels and platforms used to distribute information, news, entertainment, and advertising, like radio, newspapers, television, magazines, etc. A lot of diverse functions are performed by these communication channels, including presenting the ad messages, conveying information and news, offering entertainment which could appeal