Services marketing is a form of marketing based on building and nurturing relationships and emphasizing values. It may be used to market a service or a product also, Marketing a service-based business is different from marketing a goods-base business.
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customer expectations of service are beliefs regarding the delivery of service that function as standards or reference points for evaluating performance. Thorough knowledge of customer expectations is important for service marketers.
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The financial services industry in India has experienced massive change since the early 1990s. Before this time, banks served different customer needs, often catering to different sets of customers.
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The balance of payments is an accounting statement that summarises all the economic transactions between residents of a particular country and residents of all other nations. It is a measure of all transactions between domestic country and international countries.
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High service quality is imperative for the competitiveness of the service industry. Many service quality models enable managers and practitioners to identify quality issues and improve the efficiency and profitability of overall performance.
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The 7 Ps of marketing mix refers to the appointment of efforts, the combination, the designing and the integration of marketing elements into a program or mix which, based on an appraisal of the market forces will best achieve an enterprise at a given time
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