Author name: Arya

Travel and Transport Services are essential components of the modern world, it facilitates the movement of people and goods across various destinations. 

Service positioning is the compelling rationale behind why individuals should choose to purchase a particular service. It means projecting the image of the product or service in such a way that the consumer perceives its value distinctively from that of competitive offers.

Service design is the activity of organising people, infrastructure, planning, communication and material components of a service, to improve its quality and the interaction between service provider and customers.

Service promotion refers to the strategic activities undertaken to raise awareness, generate interest, and ultimately drive the adoption of a particular service offering. It holds significant importance in the business environment.

Information Technology Services are defined as “outsourcing of processes that can be enabled with information technology and covers diverse areas like finance, HR administration, health care, telecommunication, manufacturing etc”.