Sales Promotion - Marketing Strategy for your business

Sales promotion represents various techniques used to stimulate the purchase of a brand or product.

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Sales promotion is one of the major elements of promotion mix in the field of marketing.

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Sales promotion includes factors such as advertising, personal selling, public relation and direct marketing.

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Sales promotion targeted towards the consumers are known as consumer sales promotion.

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Sales promotion targeted towards the retailers and wholesellers are known as trade or sales promotion.

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Sales promotion techniques is composed up of both the inside and outside activities to increase company sales.

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Inside sales promotion activities include promotional displays , product displays , window displays, material display, premium awards and contests.

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Outside sales promotion activities include publicity, advertising, special sales events and public relations activities.

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