Marketing of Services

The 7 Ps of marketing mix refers to the appointment of efforts, the combination, the designing and the integration of marketing elements into a program or mix which, based on an appraisal of the market forces will best achieve an enterprise at a given time

A service is an act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product