Service positioning is the compelling rationale behind why individuals should choose to purchase a particular service. It means projecting the image of the product or service in such a way that the consumer perceives its value distinctively from that of competitive offers.
Service Positioning Steps for Businesses Read More »
Service design is the activity of organising people, infrastructure, planning, communication and material components of a service, to improve its quality and the interaction between service provider and customers.
What is service design? Read More »
Service promotion refers to the strategic activities undertaken to raise awareness, generate interest, and ultimately drive the adoption of a particular service offering. It holds significant importance in the business environment.
Service Promotion Meaning, Features and Objectives Read More »
Information Technology Services are defined as “outsourcing of processes that can be enabled with information technology and covers diverse areas like finance, HR administration, health care, telecommunication, manufacturing etc”.
Information Technology Services Meaning, Nature, Strategies Read More »
The pricing of services differs from the pricing of goods in many ways. In the manufacturing sector, price is referred to by a single name, whereas it takes different names in the services sector.
Pricing of Services Objectives Objectives, Components Read More »
Tourism services play an important role in the global travel industry, it caters to the diverse needs and desires of travellers worldwide.
Tourism Services Meaning, Nature and Marketing Strategies Read More »
